Summit Sky Ranch is a new luxury, residential community being developed in Summit County, offering a very different product type, in a high price range. Our challenge was to promote the value proposition of ‘community’ and demonstrate how the layout of the development and it’s shared amenities contribute to that, while introducing a new style of architecture.
We rebranded the community to better represent its unique attributes in the competitive set – luxury, architecture and community focused. We then created a comprehensive strategic marketing plan to meet the sales goals outlined by the owners. To execute the plan, we created advertising campaigns including print, digital, and outdoor, e-communications tools, a website refresh, coordinated public relations efforts, and sales collateral. In all these deliverables, we incorporated the angled roof lines into the designs and emphasized the community and shared amenities while talking about the homes and floorplans.